We’re able to collect more data on consumers, their habits, and our own business operations than ever before. The excitement around what a company could know with the right data is enticing, and significant resources are spent working with analytics firms to develop plans for the KPIs you want to gather and measure about your [...]
EMV adoption rates in the U.S. were slow to start but are gradually creeping upward, though still with some challenges. In its 2016 State of Retail Payments Study, the National Retail Federation and Forrester Research found that 57 percent of merchants have installed EMV equipment but can’t enable it because they are waiting for system [...]
It’s a volatile time for retailers, to put it mildly, and this uncertainty makes investments in retail operations more important than ever. But rather than large, enterprise-wide technology investments, we’ve seen an increasing number of retailers seek out smaller scale, more focused technology projects that address one specific area. And yet these projects don’t avoid [...]
In this exclusive article for Mobile Marketing & Technology, BTM senior vice president of delivery management Kimberly Berneck explains why integration is critical to the current “buy anywhere” goal that retailers are trying to achieve. Integration among systems, applications and interaction points is important to achieving payment convergence, but it’s also a complicated area. When [...]
Perry Ellis International (PEI) sought to transition to the latest version of Oracle Retail to better leverage its goal of commerce anywhere; increase pricing and allocation capabilities; improve inventory management; strengthen security; and modernize its point-of-service (POS) technology. But when it turned to technology vendor partners to make this happen, all but one recommended time-consuming, [...]
