Bronner’s CHRISTmas Wonderland Delivers Connected Customer Experiences with NetSuite

World’s largest Christmas store implements NetSuite to improve efficiencies and deliver superior customer service

MINNEAPOLIS (October 13, 2020) – Bronner’s CHRISTmas Wonderland has chosen BTM Global, a premier provider of system integration and development services, to implement Oracle NetSuite. With NetSuite, Bronner’s will have a complete view into its digital and physical operations and will be able to provide a continuous shopping experience for its customers whether they chose to shop online or in-store this holiday season.

Founded in 1945, Bronner’s, “The World’s Largest Christmas Store,” offers Christmas trims and gifts online and at its store in Frankenmuth, Michigan, which is visited by more than two million people annually. The Bronner’s store is the size of one-and-a-half football fields, the overall building is the size of five-and-a-half football fields, and the retailer has two offsite warehouses. To gain a single view of its business and connect its financial, ecommerce, point of sale and warehouse data, Bronner’s selected BTM Global to lead the implementation of NetSuite. With NetSuite, Bronner’s will also be able unify the physical and digital shopping experience to help personalize customer service and ultimately, drive more sales.

“NetSuite will enable us to take advantage of a seamless and complete suite of applications to ensure our customers have a superior experience with us, and our staff are empowered to give them the best possible service,” said Carla Bronner Spletzer, vice president of Bronner’s CHRISTmas Wonderland. “BTM Global’s retail experience, thoughtful project approach, knowledgeable implementation team, and skill with managing the other partners exceeded our expectations and made this project a success. They were with us every step of the way.”

By enabling Bronner’s to integrate and automate core financial and other critical business functions, NetSuite will enable the Bronner’s team to improve efficiencies, enhance decision making and gain a single view into data across ecommerce, supply chain, inventory, billing and finance systems. In addition, Bronner’s will be able to take advantage of the ecommerce and point to sale capabilities within NetSuite, SuiteCommerce and SuiteCommerce InStore, to create an exceptional and personalized shopping and check-out experience for customers both online and in-store.

“Bronner’s commitment to ensuring modern and efficient omnichannel operations will impact many areas of the organization for the better, from employees to inventory to customers and beyond,” said Tom Schoen, CEO of BTM Global. “The Bonner’s team are a terrific partner and their NetSuite implementation will only strengthen their impressive reputation for product selection and customer experience.”

BTM Global is a certified NetSuite Alliance Partner and is SuiteCommerce Advanced Certified under NetSuite’s Commerce Agency Program.

About BTM Global
BTM Global Consulting, LLC (“BTM Global”) provides retail system integration and development services for clients ranging from small regional chains to the world’s most recognized brands. Through strategy, development, implementation and support, BTM Global approaches each project as a partnership that helps clients become more seamless, efficient and profitable. Its teams are made up of strategic advisors, problem solvers and proactive partners who examine a project from many angles and perspectives to offer the best solution to a client’s challenges. For more information, visit

About Bronner’s CHRISTmas Wonderland
Bronner’s CHRISTmas Wonderland started from humble beginnings in 1945 by Wally Bronner, growing through the years from a small sign shop to become the World’s Largest Christmas Store with beautifully landscaped grounds covering 27 acres. The joy of CHRISTmas is celebrated all year at Bronner’s which is open 361 days a year.  For originator Wally Bronner, the journey has always been about Christ and “decorating hearts with peace and love.” That legacy is still passed on to the millions of guests who experience Bronner’s each year since his passing in 2008. Bronner’s catalog and website offer a sampling of the over 50,000 trims and gifts found in the store for all “seasons, reasons, and budgets.” Bronner’s commercial display, wholesale, and custom ornament departments service business-to-business customers. Learn more at

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Julie Sirek
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