{"id":21013,"date":"2020-05-17T08:35:00","date_gmt":"2020-05-17T13:35:00","guid":{"rendered":"http:\/\/www.btmglobal.com\/?p=21013"},"modified":"2020-05-17T08:35:00","modified_gmt":"2020-05-17T13:35:00","slug":"preparing-your-retail-technology-for-the-post-covid19-ramp-up","status":"publish","type":"post","link":"https:\/\/www.btmglobal.com\/preparing-your-retail-technology-for-the-post-covid19-ramp-up\/","title":{"rendered":"Preparing your Retail Technology for the Post-COVID19 Ramp up"},"content":{"rendered":"

Preparing your Retail Technology for the Post-COVID19 Ramp up<\/em><\/h2>\n

By Tom Schoen, CEO<\/em><\/p>\n

\"\"No one knows for certain when retailers will begin re-opening stores or when consumers will feel confident restarting normal purchasing habits; the peaks and recoveries of the COVID-19 pandemic, job losses, and many other factors will determine that timeline. As Mike Rittler of TD Bank told Retail Customer Experience<\/a>,<\/p>\n

“\u2026when we are back up and running at physical locations, it will be critically important to reengage people.\u00a0 This re-engagement plan will help the best retailers recover more quickly and rebuild their loyal customer base.”<\/p>\n

The two most important goals will be, first and foremost, reopening the store(s); followed closely by getting shoppers into the store (or purchasing more online). But before the re-opening and the spending, there needs to be a reckoning. Is your Oracle Retail technology or NetSuite retail technology prepared for a ramp up? Can the systems handle the barrage of marketing campaigns and loyalty promotions that will be needed to draw consumers back to retail?<\/p>\n

Is your Oracle or NetSuite Retail Technology Ready?
\n<\/strong>The retail ramp up won\u2019t happen overnight, but you can start preparing now by taking a hard look at whether the technology infrastructure can support the effort. Gartner\u2019s Kelsie Marian explained it further in this article at Retail Dive<\/a>,<\/p>\n

“Retailers can minimize current and future business impacts by\u00a0identifying and\u00a0executing on controllable activities.\u00a0In the short term,\u00a0they must identify and\u00a0optimize existing technologies and business models.\u00a0In the longer term, the focus should be on\u00a0evolving\u00a0business\u00a0models and\u00a0enabling transformational change with new and emerging technology.”<\/p>\n

Think about how robust and flexible your online and store systems are, and whether they can handle what\u2019s coming\u2026<\/p>\n