{"id":13200,"date":"2018-05-21T07:17:06","date_gmt":"2018-05-21T12:17:06","guid":{"rendered":"http:\/\/www.btmglobal.com\/?p=13200"},"modified":"2018-12-05T10:23:43","modified_gmt":"2018-12-05T16:23:43","slug":"oracle-report-on-the-loyalty-divide-retailer-and-consumer-perspectives","status":"publish","type":"post","link":"https:\/\/www.btmglobal.com\/oracle-report-on-the-loyalty-divide-retailer-and-consumer-perspectives\/","title":{"rendered":"Oracle Report on the Loyalty Divide: Retailer and Consumer Perspectives"},"content":{"rendered":"
Oracle Report on the Loyalty Divide: Retailer and Consumer Perspectives<\/strong><\/h2>\n
If you\u2019re a living and breathing human being, you\u2019ve probably been targeted for a retail loyalty program: \u201cSign up for our emails and get 10% off!\u201d or \u201cGet rewards for every $100 you spend!\u201d Loyalty programs are a major focus for retailers of all stripes and sizes.<\/p>\n
But do they work? As technology gets more sophisticated and offers get more personal, are consumers and retailers forging stronger bonds?<\/p>\n