{"id":12946,"date":"2017-10-30T06:44:08","date_gmt":"2017-10-30T06:44:08","guid":{"rendered":"http:\/\/www.btmglobal.com\/?p=12946"},"modified":"2018-08-22T11:51:10","modified_gmt":"2018-08-22T16:51:10","slug":"the-why-and-how-of-your-analytics-plan","status":"publish","type":"post","link":"https:\/\/www.btmglobal.com\/the-why-and-how-of-your-analytics-plan\/","title":{"rendered":"The Why and How of your Analytics Plan"},"content":{"rendered":"<p>As a retailer, you can spend significant resources developing analytics plans that support your goals. To put this plan into action, however, there should be a good grasp of the\u00a0<em>why\u00a0<\/em>and the\u00a0<em>how<\/em>\u00a0of a plan.<\/p>\n<p><a href=\"https:\/\/www.retailcustomerexperience.com\/blogs\/the-why-and-how-of-your-analytics-plan\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/www.retailcustomerexperience.com\/blogs\/the-why-and-how-of-your-analytics-plan\/&amp;source=gmail&amp;ust=1509036226704000&amp;usg=AFQjCNHR7geLVR-S0k0zY0O6EF0KWThtQQ\">In this article<\/a>\u00a0for Retail Customer Experience, Tom Schoen looks at both the why and how of an analytics plan and covers the big questions your team should be asking \u2013 whether you\u2019re in the midst of executing a KPI plan or simply thinking about developing one.<\/p>\n<p>As you are answering those questions, keep in mind the importance of action: the data you gather must inform an accurate analysis, and that analysis should lead to action.<\/p>\n<p>Analytics can truly transform your business, so it\u2019s critical to understand the why and how of your KPIs \u2013 and how you can act on that intelligence.<\/p>\n<p><a href=\"https:\/\/www.retailcustomerexperience.com\/blogs\/the-why-and-how-of-your-analytics-plan\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/www.retailcustomerexperience.com\/blogs\/the-why-and-how-of-your-analytics-plan\/&amp;source=gmail&amp;ust=1509036226704000&amp;usg=AFQjCNHR7geLVR-S0k0zY0O6EF0KWThtQQ\">Read the full article<\/a>\u00a0at Retail Customer Experience<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a retailer, you can spend significant resources developing analytics plans that support your goals. To put this plan into action, however, there should be a good grasp of the\u00a0why\u00a0and the\u00a0how\u00a0of a plan. In this article\u00a0for Retail Customer Experience, Tom Schoen looks at both the why and how of an analytics plan and covers the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12868,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,43,47],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Why and How of your Analytics Plan - BTM Global<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.btmglobal.com\/the-why-and-how-of-your-analytics-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Why and How of your Analytics Plan - BTM Global\" \/>\n<meta property=\"og:description\" content=\"As a retailer, you can spend significant resources developing analytics plans that support your goals. 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