{"id":12933,"date":"2017-10-17T07:22:53","date_gmt":"2017-10-17T07:22:53","guid":{"rendered":"http:\/\/www.btmglobal.com\/?p=12933"},"modified":"2018-08-22T11:51:11","modified_gmt":"2018-08-22T16:51:11","slug":"red-wing-shoes-customer-engagement-in-the-modern-retail-environment","status":"publish","type":"post","link":"https:\/\/www.btmglobal.com\/red-wing-shoes-customer-engagement-in-the-modern-retail-environment\/","title":{"rendered":"Red Wing Shoes: Customer Engagement in the Modern Retail Environment"},"content":{"rendered":"
The modern point-of-service (POS) is much more about service than about sales. As stores increasingly become a place for new experiences, the POS takes on an enhanced role in the customer lifecycle. For instance, it may empower associates to engage with customers on a deeper level with mobile commerce capabilities, provide seamless inventory visibility across all channels, or deliver real-time customer data so associates can give a personalized approach.<\/p>\n
Red Wing Shoes recently presented its experience of replacing a complex, custom-built legacy POS system with Oracle Retail Xstore Point-of-Service, with the implementation facilitated by BTM Global. This e-book by Oracle<\/a> outlines Red Wing Shoes\u2019 experience, including the drivers behind their decision to upgrade and best practices for a successful implementation.<\/p>\n