{"id":12859,"date":"2017-08-15T16:22:12","date_gmt":"2017-08-15T16:22:12","guid":{"rendered":"http:\/\/www.btmglobal.com\/?p=12859"},"modified":"2017-08-15T16:28:43","modified_gmt":"2017-08-15T16:28:43","slug":"when-implementing-an-analytics-plan-know-whats-realistic","status":"publish","type":"post","link":"https:\/\/www.btmglobal.com\/when-implementing-an-analytics-plan-know-whats-realistic\/","title":{"rendered":"When Implementing an Analytics Plan, Know what\u2019s Realistic"},"content":{"rendered":"
We\u2019re able to collect more data on consumers, their habits, and our own business operations than ever before. The excitement around what a company could know with the right data is enticing, and significant resources are spent working with analytics firms to develop plans for the KPIs you want to gather and measure about your operations and your customers.<\/p>\n
But what happens when the rubber meets the road and it\u2019s time to actually execute on your plan?\u00a0That\u2019s when vision and reality can collide; there are usually gaps between what sounded great on paper and what\u2019s realistic within your existing systems and applications.<\/p>\n