{"id":12859,"date":"2017-08-15T16:22:12","date_gmt":"2017-08-15T16:22:12","guid":{"rendered":"http:\/\/www.btmglobal.com\/?p=12859"},"modified":"2017-08-15T16:28:43","modified_gmt":"2017-08-15T16:28:43","slug":"when-implementing-an-analytics-plan-know-whats-realistic","status":"publish","type":"post","link":"https:\/\/www.btmglobal.com\/when-implementing-an-analytics-plan-know-whats-realistic\/","title":{"rendered":"When Implementing an Analytics Plan, Know what\u2019s Realistic"},"content":{"rendered":"

We\u2019re able to collect more data on consumers, their habits, and our own business operations than ever before. The excitement around what a company could know with the right data is enticing, and significant resources are spent working with analytics firms to develop plans for the KPIs you want to gather and measure about your operations and your customers.<\/p>\n

But what happens when the rubber meets the road and it\u2019s time to actually execute on your plan?\u00a0That\u2019s when vision and reality can collide; there are usually gaps between what sounded great on paper and what\u2019s realistic within your existing systems and applications.<\/p>\n

At\u00a0Retail TouchPoints<\/a>, BTM Global CEO Tom Schoen discusses what questions to ask when identifying your KPIs. Knowing what\u2019s actionable will put you in a stronger position to start transitioning those plans into reality.<\/p>\n

Read the article<\/a>\u00a0at Retail TouchPoints.<\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019re able to collect more data on consumers, their habits, and our own business operations than ever before. The excitement around what a company could know with the right data is enticing, and significant resources are spent working with analytics firms to develop plans for the KPIs you want to gather and measure about your […]<\/p>\n","protected":false},"author":1,"featured_media":12862,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,43,47],"tags":[],"yoast_head":"\nWhen Implementing an Analytics Plan, Know what\u2019s Realistic - BTM Global<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.btmglobal.com\/when-implementing-an-analytics-plan-know-whats-realistic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When Implementing an Analytics Plan, Know what\u2019s Realistic - BTM Global\" \/>\n<meta property=\"og:description\" content=\"We\u2019re able to collect more data on consumers, their habits, and our own business operations than ever before. The excitement around what a company could know with the right data is enticing, and significant resources are spent working with analytics firms to develop plans for the KPIs you want to gather and measure about your […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.btmglobal.com\/when-implementing-an-analytics-plan-know-whats-realistic\/\" \/>\n<meta property=\"og:site_name\" content=\"BTM Global\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BTMGlobal\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-15T16:22:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-08-15T16:28:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.btmglobal.com\/wp-content\/uploads\/2017\/08\/retail_touchpoints_blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"319\" \/>\n\t<meta property=\"og:image:height\" content=\"202\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"btm-it-contact@btmgcs.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"btm-it-contact@btmgcs.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.btmglobal.com\/when-implementing-an-analytics-plan-know-whats-realistic\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.btmglobal.com\/when-implementing-an-analytics-plan-know-whats-realistic\/\"},\"author\":{\"name\":\"btm-it-contact@btmgcs.com\",\"@id\":\"https:\/\/www.btmglobal.com\/#\/schema\/person\/d43317069627ad45260882cde9939b1e\"},\"headline\":\"When Implementing an Analytics Plan, Know what\u2019s Realistic\",\"datePublished\":\"2017-08-15T16:22:12+00:00\",\"dateModified\":\"2017-08-15T16:28:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.btmglobal.com\/when-implementing-an-analytics-plan-know-whats-realistic\/\"},\"wordCount\":157,\"publisher\":{\"@id\":\"https:\/\/www.btmglobal.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.btmglobal.com\/when-implementing-an-analytics-plan-know-whats-realistic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.btmglobal.com\/wp-content\/uploads\/2017\/08\/retail_touchpoints_blog.jpg\",\"articleSection\":[\"BTM News\",\"Media Coverage\",\"Point of View\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.btmglobal.com\/when-implementing-an-analytics-plan-know-whats-realistic\/\",\"url\":\"https:\/\/www.btmglobal.com\/when-implementing-an-analytics-plan-know-whats-realistic\/\",\"name\":\"When Implementing an Analytics Plan, Know what\u2019s Realistic - BTM Global\",\"isPartOf\":{\"@id\":\"https:\/\/www.btmglobal.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.btmglobal.com\/when-implementing-an-analytics-plan-know-whats-realistic\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.btmglobal.com\/when-implementing-an-analytics-plan-know-whats-realistic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.btmglobal.com\/wp-content\/uploads\/2017\/08\/retail_touchpoints_blog.jpg\",\"datePublished\":\"2017-08-15T16:22:12+00:00\",\"dateModified\":\"2017-08-15T16:28:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.btmglobal.com\/when-implementing-an-analytics-plan-know-whats-realistic\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.btmglobal.com\/when-implementing-an-analytics-plan-know-whats-realistic\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.btmglobal.com\/when-implementing-an-analytics-plan-know-whats-realistic\/#primaryimage\",\"url\":\"https:\/\/www.btmglobal.com\/wp-content\/uploads\/2017\/08\/retail_touchpoints_blog.jpg\",\"contentUrl\":\"https:\/\/www.btmglobal.com\/wp-content\/uploads\/2017\/08\/retail_touchpoints_blog.jpg\",\"width\":319,\"height\":202},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.btmglobal.com\/when-implementing-an-analytics-plan-know-whats-realistic\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.btmglobal.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"When Implementing an Analytics Plan, Know what\u2019s Realistic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.btmglobal.com\/#website\",\"url\":\"https:\/\/www.btmglobal.com\/\",\"name\":\"BTM Global\",\"description\":\"Retail System Integration & Development Services\",\"publisher\":{\"@id\":\"https:\/\/www.btmglobal.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.btmglobal.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.btmglobal.com\/#organization\",\"name\":\"BTM Global\",\"url\":\"https:\/\/www.btmglobal.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.btmglobal.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.btmglobal.com\/wp-content\/uploads\/2024\/03\/btm_retina_logo-3.png\",\"contentUrl\":\"https:\/\/www.btmglobal.com\/wp-content\/uploads\/2024\/03\/btm_retina_logo-3.png\",\"width\":367,\"height\":185,\"caption\":\"BTM Global\"},\"image\":{\"@id\":\"https:\/\/www.btmglobal.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/BTMGlobal\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.btmglobal.com\/#\/schema\/person\/d43317069627ad45260882cde9939b1e\",\"name\":\"btm-it-contact@btmgcs.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.btmglobal.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a9443d7a3f2145f83e9cac6cce79c6c7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a9443d7a3f2145f83e9cac6cce79c6c7?s=96&d=mm&r=g\",\"caption\":\"btm-it-contact@btmgcs.com\"},\"url\":\"https:\/\/www.btmglobal.com\/author\/btm-it-contactbtmgcs-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"When Implementing an Analytics Plan, Know what\u2019s Realistic - BTM Global","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.btmglobal.com\/when-implementing-an-analytics-plan-know-whats-realistic\/","og_locale":"en_US","og_type":"article","og_title":"When Implementing an Analytics Plan, Know what\u2019s Realistic - BTM Global","og_description":"We\u2019re able to collect more data on consumers, their habits, and our own business operations than ever before. The excitement around what a company could know with the right data is enticing, and significant resources are spent working with analytics firms to develop plans for the KPIs you want to gather and measure about your […]","og_url":"https:\/\/www.btmglobal.com\/when-implementing-an-analytics-plan-know-whats-realistic\/","og_site_name":"BTM Global","article_publisher":"https:\/\/www.facebook.com\/BTMGlobal\/","article_published_time":"2017-08-15T16:22:12+00:00","article_modified_time":"2017-08-15T16:28:43+00:00","og_image":[{"width":319,"height":202,"url":"https:\/\/www.btmglobal.com\/wp-content\/uploads\/2017\/08\/retail_touchpoints_blog.jpg","type":"image\/jpeg"}],"author":"btm-it-contact@btmgcs.com","twitter_card":"summary_large_image","twitter_misc":{"Written by":"btm-it-contact@btmgcs.com","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.btmglobal.com\/when-implementing-an-analytics-plan-know-whats-realistic\/#article","isPartOf":{"@id":"https:\/\/www.btmglobal.com\/when-implementing-an-analytics-plan-know-whats-realistic\/"},"author":{"name":"btm-it-contact@btmgcs.com","@id":"https:\/\/www.btmglobal.com\/#\/schema\/person\/d43317069627ad45260882cde9939b1e"},"headline":"When Implementing an Analytics Plan, Know what\u2019s Realistic","datePublished":"2017-08-15T16:22:12+00:00","dateModified":"2017-08-15T16:28:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.btmglobal.com\/when-implementing-an-analytics-plan-know-whats-realistic\/"},"wordCount":157,"publisher":{"@id":"https:\/\/www.btmglobal.com\/#organization"},"image":{"@id":"https:\/\/www.btmglobal.com\/when-implementing-an-analytics-plan-know-whats-realistic\/#primaryimage"},"thumbnailUrl":"https:\/\/www.btmglobal.com\/wp-content\/uploads\/2017\/08\/retail_touchpoints_blog.jpg","articleSection":["BTM News","Media Coverage","Point of View"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.btmglobal.com\/when-implementing-an-analytics-plan-know-whats-realistic\/","url":"https:\/\/www.btmglobal.com\/when-implementing-an-analytics-plan-know-whats-realistic\/","name":"When Implementing an Analytics Plan, Know what\u2019s Realistic - BTM Global","isPartOf":{"@id":"https:\/\/www.btmglobal.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.btmglobal.com\/when-implementing-an-analytics-plan-know-whats-realistic\/#primaryimage"},"image":{"@id":"https:\/\/www.btmglobal.com\/when-implementing-an-analytics-plan-know-whats-realistic\/#primaryimage"},"thumbnailUrl":"https:\/\/www.btmglobal.com\/wp-content\/uploads\/2017\/08\/retail_touchpoints_blog.jpg","datePublished":"2017-08-15T16:22:12+00:00","dateModified":"2017-08-15T16:28:43+00:00","breadcrumb":{"@id":"https:\/\/www.btmglobal.com\/when-implementing-an-analytics-plan-know-whats-realistic\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.btmglobal.com\/when-implementing-an-analytics-plan-know-whats-realistic\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.btmglobal.com\/when-implementing-an-analytics-plan-know-whats-realistic\/#primaryimage","url":"https:\/\/www.btmglobal.com\/wp-content\/uploads\/2017\/08\/retail_touchpoints_blog.jpg","contentUrl":"https:\/\/www.btmglobal.com\/wp-content\/uploads\/2017\/08\/retail_touchpoints_blog.jpg","width":319,"height":202},{"@type":"BreadcrumbList","@id":"https:\/\/www.btmglobal.com\/when-implementing-an-analytics-plan-know-whats-realistic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.btmglobal.com\/"},{"@type":"ListItem","position":2,"name":"When Implementing an Analytics Plan, Know what\u2019s Realistic"}]},{"@type":"WebSite","@id":"https:\/\/www.btmglobal.com\/#website","url":"https:\/\/www.btmglobal.com\/","name":"BTM Global","description":"Retail System Integration & Development Services","publisher":{"@id":"https:\/\/www.btmglobal.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.btmglobal.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.btmglobal.com\/#organization","name":"BTM Global","url":"https:\/\/www.btmglobal.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.btmglobal.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.btmglobal.com\/wp-content\/uploads\/2024\/03\/btm_retina_logo-3.png","contentUrl":"https:\/\/www.btmglobal.com\/wp-content\/uploads\/2024\/03\/btm_retina_logo-3.png","width":367,"height":185,"caption":"BTM Global"},"image":{"@id":"https:\/\/www.btmglobal.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BTMGlobal\/"]},{"@type":"Person","@id":"https:\/\/www.btmglobal.com\/#\/schema\/person\/d43317069627ad45260882cde9939b1e","name":"btm-it-contact@btmgcs.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.btmglobal.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a9443d7a3f2145f83e9cac6cce79c6c7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a9443d7a3f2145f83e9cac6cce79c6c7?s=96&d=mm&r=g","caption":"btm-it-contact@btmgcs.com"},"url":"https:\/\/www.btmglobal.com\/author\/btm-it-contactbtmgcs-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.btmglobal.com\/wp-json\/wp\/v2\/posts\/12859"}],"collection":[{"href":"https:\/\/www.btmglobal.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.btmglobal.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.btmglobal.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.btmglobal.com\/wp-json\/wp\/v2\/comments?post=12859"}],"version-history":[{"count":0,"href":"https:\/\/www.btmglobal.com\/wp-json\/wp\/v2\/posts\/12859\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.btmglobal.com\/wp-json\/wp\/v2\/media\/12862"}],"wp:attachment":[{"href":"https:\/\/www.btmglobal.com\/wp-json\/wp\/v2\/media?parent=12859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.btmglobal.com\/wp-json\/wp\/v2\/categories?post=12859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.btmglobal.com\/wp-json\/wp\/v2\/tags?post=12859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}