{"id":12726,"date":"2017-02-10T07:58:05","date_gmt":"2017-02-10T07:58:05","guid":{"rendered":"http:\/\/www.btmglobal.com\/?p=12726"},"modified":"2018-08-22T11:51:13","modified_gmt":"2018-08-22T16:51:13","slug":"pursuing-a-buy-anywhere-strategy-key-integration-factors-to-know","status":"publish","type":"post","link":"https:\/\/www.btmglobal.com\/pursuing-a-buy-anywhere-strategy-key-integration-factors-to-know\/","title":{"rendered":"Pursuing a \u201cbuy anywhere\u201d strategy? Key integration factors to know."},"content":{"rendered":"
In this exclusive article for Mobile Marketing & Technology, BTM senior vice president of delivery management Kimberly Berneck explains why integration is critical to the current \u201cbuy anywhere\u201d goal that retailers are trying to achieve.<\/p>\n
Integration among systems, applications and interaction points is important to achieving payment convergence, but it\u2019s also a complicated area. When working with an integration partner, it\u2019s important for retailers to know some of the critical questions and considerations so they come to the table more informed and ask the right questions.<\/p>\n