{"id":12542,"date":"2016-07-11T07:43:19","date_gmt":"2016-07-11T07:43:19","guid":{"rendered":"http:\/\/www.btmglobal.com\/?p=12542"},"modified":"2018-12-05T10:13:01","modified_gmt":"2018-12-05T16:13:01","slug":"three-questions-to-answer-when-balancing-personalization-with-data-security","status":"publish","type":"post","link":"https:\/\/www.btmglobal.com\/three-questions-to-answer-when-balancing-personalization-with-data-security\/","title":{"rendered":"Three Questions to Answer when Balancing Personalization with Data Security"},"content":{"rendered":"<h2><strong>Three Questions to Answer when Balancing Personalization with Data Security<\/strong><\/h2>\n<p>Would you trade your personal data for a more customized retail shopping experience? More and more consumers are saying yes. This is good news for retailers that want a better understanding of their customer base in order to shape a personalized shopping experience.<\/p>\n<p>Yet consumers\u2019 willingness to give their data comes with the expectation that you will do everything in your power to safeguard it. In <a href=\"http:\/\/www.retailtouchpoints.com\/features\/executive-viewpoints\/three-questions-to-answer-when-balancing-personalization-with-data-security\">this article<\/a> for Retail TouchPoints, BTM\u2019s Tom Schoen addresses three questions every retailer should consider when balancing personalization with data security:<\/p>\n<ol>\n<li>Should you share customer data?<\/li>\n<li>Where should you house customer data?<\/li>\n<li>Could your decisions affect your customers\u2019 perception of your brand?<\/li>\n<\/ol>\n<p>To get the answers and learn more about addressing these concerns, read <a href=\"http:\/\/www.retailtouchpoints.com\/features\/executive-viewpoints\/three-questions-to-answer-when-balancing-personalization-with-data-security\">the full article<\/a> at Retail TouchPoints.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Three Questions to Answer when Balancing Personalization with Data Security Would you trade your personal data for a more customized retail shopping experience? More and more consumers are saying yes. This is good news for retailers that want a better understanding of their customer base in order to shape a personalized shopping experience. Yet consumers\u2019 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12544,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,43],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Three Questions to Answer when Balancing Personalization with Data Security - BTM Global<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.btmglobal.com\/three-questions-to-answer-when-balancing-personalization-with-data-security\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three Questions to Answer when Balancing Personalization with Data Security - BTM Global\" \/>\n<meta property=\"og:description\" content=\"Three Questions to Answer when Balancing Personalization with Data Security Would you trade your personal data for a more customized retail shopping experience? More and more consumers are saying yes. This is good news for retailers that want a better understanding of their customer base in order to shape a personalized shopping experience. Yet consumers\u2019 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.btmglobal.com\/three-questions-to-answer-when-balancing-personalization-with-data-security\/\" \/>\n<meta property=\"og:site_name\" content=\"BTM Global\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BTMGlobal\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-11T07:43:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-05T16:13:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.btmglobal.com\/wp-content\/uploads\/2016\/07\/Retail-Touchpoints-logo-sq.png\" \/>\n\t<meta property=\"og:image:width\" content=\"578\" \/>\n\t<meta property=\"og:image:height\" content=\"578\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"btm-it-contact@btmgcs.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"btm-it-contact@btmgcs.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.btmglobal.com\/three-questions-to-answer-when-balancing-personalization-with-data-security\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.btmglobal.com\/three-questions-to-answer-when-balancing-personalization-with-data-security\/\"},\"author\":{\"name\":\"btm-it-contact@btmgcs.com\",\"@id\":\"https:\/\/www.btmglobal.com\/#\/schema\/person\/d43317069627ad45260882cde9939b1e\"},\"headline\":\"Three Questions to Answer when Balancing Personalization with Data Security\",\"datePublished\":\"2016-07-11T07:43:19+00:00\",\"dateModified\":\"2018-12-05T16:13:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.btmglobal.com\/three-questions-to-answer-when-balancing-personalization-with-data-security\/\"},\"wordCount\":147,\"publisher\":{\"@id\":\"https:\/\/www.btmglobal.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.btmglobal.com\/three-questions-to-answer-when-balancing-personalization-with-data-security\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.btmglobal.com\/wp-content\/uploads\/2016\/07\/Retail-Touchpoints-logo-sq.png\",\"articleSection\":[\"BTM News\",\"Media Coverage\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.btmglobal.com\/three-questions-to-answer-when-balancing-personalization-with-data-security\/\",\"url\":\"https:\/\/www.btmglobal.com\/three-questions-to-answer-when-balancing-personalization-with-data-security\/\",\"name\":\"Three Questions to Answer when Balancing Personalization with Data Security - BTM Global\",\"isPartOf\":{\"@id\":\"https:\/\/www.btmglobal.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.btmglobal.com\/three-questions-to-answer-when-balancing-personalization-with-data-security\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.btmglobal.com\/three-questions-to-answer-when-balancing-personalization-with-data-security\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.btmglobal.com\/wp-content\/uploads\/2016\/07\/Retail-Touchpoints-logo-sq.png\",\"datePublished\":\"2016-07-11T07:43:19+00:00\",\"dateModified\":\"2018-12-05T16:13:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.btmglobal.com\/three-questions-to-answer-when-balancing-personalization-with-data-security\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.btmglobal.com\/three-questions-to-answer-when-balancing-personalization-with-data-security\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.btmglobal.com\/three-questions-to-answer-when-balancing-personalization-with-data-security\/#primaryimage\",\"url\":\"https:\/\/www.btmglobal.com\/wp-content\/uploads\/2016\/07\/Retail-Touchpoints-logo-sq.png\",\"contentUrl\":\"https:\/\/www.btmglobal.com\/wp-content\/uploads\/2016\/07\/Retail-Touchpoints-logo-sq.png\",\"width\":578,\"height\":578},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.btmglobal.com\/three-questions-to-answer-when-balancing-personalization-with-data-security\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.btmglobal.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Three Questions to Answer when Balancing Personalization with Data Security\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.btmglobal.com\/#website\",\"url\":\"https:\/\/www.btmglobal.com\/\",\"name\":\"BTM Global\",\"description\":\"Retail System Integration &amp; 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