World Kitchen, a U.S.-based kitchenware products maker and distributor that owns and licenses brands such as Pyrex, CorningWare, Corelle and others,  wanted to invest in a new point-of-service (POS) system for its stores to better service customers and empower store associates. This included the ability to provide new offerings, new promotions, better keep the attention of the customer and improve the overall shopping experience.

In this video, Marlana Briggs of World Kitchen explains that the retailer chose Oracle Retail Xstore because of its superior ability to address the company’s needs today and its technology roadmap into the future. World Kitchen also chose BTM Global as the system integrator because of our wealth of retail experience; we delivered consultative best practices, software strategy, architecture analysis, design, development and implementation services.

As a result of this work, World Kitchen has streamlined its discount codes, reduced manual entry, increased inventory visibility and significantly improved customer check-out time and overall experience.

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