As a retailer, you can spend significant resources developing analytics plans that support your goals. To put this plan into action, however, there should be a good grasp of the why and the how of a plan.

In this article for Retail Customer Experience, Tom Schoen looks at both the why and how of an analytics plan and covers the big questions your team should be asking – whether you’re in the midst of executing a KPI plan or simply thinking about developing one.

As you are answering those questions, keep in mind the importance of action: the data you gather must inform an accurate analysis, and that analysis should lead to action.

Analytics can truly transform your business, so it’s critical to understand the why and how of your KPIs – and how you can act on that intelligence.

Read the full article at Retail Customer Experience