Would you trade your personal data for a more customized retail shopping experience? More and more consumers are saying yes. This is good news for retailers that want a better understanding of their customer base in order to shape a personalized shopping experience.

Yet consumers’ willingness to give their data comes with the expectation that you will do everything in your power to safeguard it. In this article for Retail TouchPoints, BTM’s Tom Schoen addresses three questions every retailer should consider when balancing personalization with data security:

  1. Should you share customer data?
  2. Where should you house customer data?
  3. Could your decisions affect your customers’ perception of your brand?

To get the answers and learn more about addressing these concerns, read the full article at Retail TouchPoints.