Welcome to the BTM Global Blog!

Get to know our point of view, our people and the difference we make.

/Blog/
­
8th November

World Kitchen Enhances Customer Experience

November 8th, 2017|BTM News, Clients, Video|

World Kitchen, a U.S.-based kitchenware products maker and distributor that owns and licenses brands such as Pyrex, CorningWare, Corelle and others,  wanted to invest in a new point-of-service (POS) system for its stores to better service customers and empower store associates. This included the ability to provide new offerings, new promotions, better keep the attention of the [...]

30th October

The Why and How of your Analytics Plan

October 30th, 2017|BTM News, Media Coverage, Point of View|

As a retailer, you can spend significant resources developing analytics plans that support your goals. To put this plan into action, however, there should be a good grasp of the why and the how of a plan. In this article for Retail Customer Experience, Tom Schoen looks at both the why and how of an analytics plan and covers the [...]

25th October

National Retailer to Deliver Enhanced Shopper Experience

October 25th, 2017|BTM News, Clients|

When a national retailer needed to strengthen its mobile and promotion capabilities and improve the shopper experience, it chose BTM as the implementation/integration partner because of our deep industry experience and ability to deliver an expert process. Our teams provided transition, life-cycle support, as well as payment integration and upgrade services for Oracle Retail Xstore [...]

17th October

Red Wing Shoes: Customer Engagement in the Modern Retail Environment

October 17th, 2017|BTM News, Clients|

The modern point-of-service (POS) is much more about service than about sales. As stores increasingly become a place for new experiences, the POS takes on an enhanced role in the customer lifecycle. For instance, it may empower associates to engage with customers on a deeper level with mobile commerce capabilities, provide seamless inventory visibility across [...]

11th October

Don’t Overlook this when Scoping out a Project

October 11th, 2017|Point of View|

Every so often, we hear about a company or organization with a technology project that has gone wildly over budget – like by a factor of 10 or 20 or more. We’ll never know exactly what went wrong, but it’s probably fair to say that both parties should take some of the blame. While the [...]