Point of View

/Point of View
11th December

Personalization vs Data Security: Three Questions to Answer

December 11th, 2017|BTM News, Media Coverage, Point of View|

If you’re wondering whether your customers would trade some of their personal data for a more personalized shopping experience, it’s likely that the answer is yes. This isn’t a slam-dunk win for retailers, however. Yes, you want a better understanding of your customer base in order to shape a personalized shopping experience. But consumers’ willingness [...]

30th October

The Why and How of your Analytics Plan

October 30th, 2017|BTM News, Media Coverage, Point of View|

As a retailer, you can spend significant resources developing analytics plans that support your goals. To put this plan into action, however, there should be a good grasp of the why and the how of a plan. In this article for Retail Customer Experience, Tom Schoen looks at both the why and how of an analytics plan and covers the [...]

11th October

Don’t Overlook this when Scoping out a Project

October 11th, 2017|Point of View|

Every so often, we hear about a company or organization with a technology project that has gone wildly over budget – like by a factor of 10 or 20 or more. We’ll never know exactly what went wrong, but it’s probably fair to say that both parties should take some of the blame. While the [...]

19th September

What the Navy Taught me about Leadership

September 19th, 2017|People, Point of View|

I worked for the U.S. Navy as a civilian for 11 years, including during the First Gulf War. Those years were full of change, pressure and growth, and it had a big impact on the leadership style I use today. I was fortunate to work for someone who took the time to help me develop [...]

29th August

Payment Security Implementations: SMBs May Have Advantages

August 29th, 2017|BTM News, Media Coverage, Point of View|

As security breaches continue to threaten retailers’ reputations and bottom lines, companies of all sizes are scrambling to implement more modern payment technologies. These payment security solutions, typically EMV, point-to-point encryption and tokenization, better protect consumers against fraud and stolen information. But they’re also notoriously complex to implement and regulations can morph mid-project. For a [...]