Media Coverage

/Media Coverage
11th December

Personalization vs Data Security: Three Questions to Answer

December 11th, 2017|BTM News, Media Coverage, Point of View|

If you’re wondering whether your customers would trade some of their personal data for a more personalized shopping experience, it’s likely that the answer is yes. This isn’t a slam-dunk win for retailers, however. Yes, you want a better understanding of your customer base in order to shape a personalized shopping experience. But consumers’ willingness [...]

30th October

The Why and How of your Analytics Plan

October 30th, 2017|BTM News, Media Coverage, Point of View|

As a retailer, you can spend significant resources developing analytics plans that support your goals. To put this plan into action, however, there should be a good grasp of the why and the how of a plan. In this article for Retail Customer Experience, Tom Schoen looks at both the why and how of an analytics plan and covers the [...]

29th August

Payment Security Implementations: SMBs May Have Advantages

August 29th, 2017|BTM News, Media Coverage, Point of View|

As security breaches continue to threaten retailers’ reputations and bottom lines, companies of all sizes are scrambling to implement more modern payment technologies. These payment security solutions, typically EMV, point-to-point encryption and tokenization, better protect consumers against fraud and stolen information. But they’re also notoriously complex to implement and regulations can morph mid-project. For a [...]

17th August

Andy Huynh Discusses Change Management at

August 17th, 2017|BTM News, Media Coverage, Point of View|

  Organizations rightfully spend a lot of time, money and resources figuring out which technology systems and applications will best help them meet their business objectives and customer service goals. Core to the implementation phase of those technologies is the people within your organization. But sometimes, let’s admit, they’re an afterthought. While technology changes are [...]

15th August

When Implementing an Analytics Plan, Know what’s Realistic

August 15th, 2017|BTM News, Media Coverage, Point of View|

We’re able to collect more data on consumers, their habits, and our own business operations than ever before. The excitement around what a company could know with the right data is enticing, and significant resources are spent working with analytics firms to develop plans for the KPIs you want to gather and measure about your [...]