BTM News

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11th December

Personalization vs Data Security: Three Questions to Answer

December 11th, 2017|BTM News, Media Coverage, Point of View|

If you’re wondering whether your customers would trade some of their personal data for a more personalized shopping experience, it’s likely that the answer is yes. This isn’t a slam-dunk win for retailers, however. Yes, you want a better understanding of your customer base in order to shape a personalized shopping experience. But consumers’ willingness [...]

8th November

World Kitchen Enhances Customer Experience

November 8th, 2017|BTM News, Clients, Video|

World Kitchen, a U.S.-based kitchenware products maker and distributor that owns and licenses brands such as Pyrex, CorningWare, Corelle and others,  wanted to invest in a new point-of-service (POS) system for its stores to better service customers and empower store associates. This included the ability to provide new offerings, new promotions, better keep the attention of the [...]

30th October

The Why and How of your Analytics Plan

October 30th, 2017|BTM News, Media Coverage, Point of View|

As a retailer, you can spend significant resources developing analytics plans that support your goals. To put this plan into action, however, there should be a good grasp of the why and the how of a plan. In this article for Retail Customer Experience, Tom Schoen looks at both the why and how of an analytics plan and covers the [...]

25th October

National Retailer to Deliver Enhanced Shopper Experience

October 25th, 2017|BTM News, Clients|

When a national retailer needed to strengthen its mobile and promotion capabilities and improve the shopper experience, it chose BTM as the implementation/integration partner because of our deep industry experience and ability to deliver an expert process. Our teams provided transition, life-cycle support, as well as payment integration and upgrade services for Oracle Retail Xstore [...]

17th October

Red Wing Shoes: Customer Engagement in the Modern Retail Environment

October 17th, 2017|BTM News, Clients|

The modern point-of-service (POS) is much more about service than about sales. As stores increasingly become a place for new experiences, the POS takes on an enhanced role in the customer lifecycle. For instance, it may empower associates to engage with customers on a deeper level with mobile commerce capabilities, provide seamless inventory visibility across [...]